We created an event that would target young & trendy with the purpose of increasing BisB’s Tejoori customer base. We also aligned BISB with the brand energy of Harley Davidson, which was also the grand prize at the draw. The Bahraini Chapter go HOG (Harley riders) were invited to generate buzz at the financial mall location, which helped create the perception of BisB as a modern, young bank. The one day event was a massive success attracting over a 1000 customers to sign up for the account and instantly win. This rush of attention lead to prizes being claimed in a matter of only a few hours.