Al Gosaibi is a full fledged travel service organization specialized in corporate, leisure, online travel, and regional destination management services. The goal of this creative endeavor was to align their vision of providing quality, creative, innovative, personalized, travel services with the company culture, and integrate adventure and passion for travel with work. Therefore, we developed a strategy to rebrand the company’s visual identity in a way the presents a new, fresh, revitalized face for the brand. The results transformed the work atmosphere, emotional reaction to the brand, and energy of the work environment.