Being a biennial event, the BIAS communication takes off way before the actual event. So, we designed communication that caters to two distinct audiences: trade and the public. Trade focused messaging remained formal, technical, to the point, engaging for business participation, while we combined formal with fun. Positive and impactful words in color were merged with black & white images of planes, creating a distinct visual appeal the captivated our audience. 360 media execution held annually, attracted 30,000 International trade visitors and 20,000+ public visitors with the Airshow generating USD 9 million worth of record sales.