BisB carries you away with VISA (or gives you wings with VISA, or lets you fly away with VISA)
BisB wanted to increase their VISA card usage by offering free Gulf Air tickets. We took advantage of the upcoming summer vacation period and kick started a campaign at a time when travel decisions were being made. The communication encouraged customers to use their BisB VISA cards for any spends and a chance to win air tickets. The graphic style concept visually presented a linear format that was easy to grasp. Over 1000 people participated and 500 won tickets to a destination of their choice.