When faced with the goal of marketing for a full and mundane product like insurance, we decided to turn it on its head and surprise the target with the unexpected. We created the friendly Aliens family who are attracting to BNI’s advanced insurance offerings since they meet their high standards. This adorable family were instantly adopted by the Bahrainis, as they became the spokespeople for BNI, who promoted what seamlessly worked for them. This social campaign, which has a 3-times-a-day engagement strategy, converted a social media shy client to an active plater with an impressive increase in followers: going from 0 to 700 followers in 30 days.

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