The challenge was to create awareness on Bahrain as a tourist destination by using BTEA’s platform #BahrainOursYours, revealing great assets our country has to offer and emphasizing the importance of creating memorable sentiments through experiencing our heritage and culture at signature sights.
Activations took place at Hayat Mall and Al Nakheel Plaza in Saudi Arabia and in only 3 days yielded a high level of engagement with 1000 participants. Contestants were required to upload their image from the photo-shoot on Instagram with the hashtag #baladnabaladkum. Gifts and promotional materials incentivized shoppers to participate and compete. Hospitality prizes were rewarded to the selected lucky 40 winners.