The STACK LEGO event, held in collaboration with LEGO provided an educational and competitive platform for visitors to challenge their skills, while enjoying several activities in a stimulating environment. This unique fun-filled event attracted 31,000 visitors coming in from neighboring GCC countries. Hosting such international events comes as part of BTEA’s long-term strategy to develop the Kingdom’s tourism. Main activities included a display of huge Lego models, creation zone, food stalls, rest areas, information desks, and a Lego retail store.

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