To ensure engagement, it is important to generate content that is unique and meaningful. Fans will engage with conversations that contain: Educational content (not only academic but related to the everyday life) – Entertainment (fun has no borders) – Challenging angle (to be cool to your friends is more important than prize rewards) – Social Causes (there are so many real things to care). Most of the times, the 4 topics above are all together in the same post/ campaign.

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