Second screening, screen stacking, media meshing – many terms have been used in the last few years to define a fundamental change in consumer behavior – the seamless consumption of at least two of four screens including TV, laptop, tablets and mobiles. While audiences are accessing content, connecting, or performing a function all at once – the marketer is looking for solutions that can lead to omnichannel planning.

This area of focus will continue to be critical in the year ahead as well, as it keeps evolving and perfecting a more sophisticated consumer, creating important implications for marketers and advertising professionals.

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