We proudly designed, executed, and managed Bahrain’s first and biggest shopping festival with a 360 degree media campaign across the GCC addressing maximum touch points. This 3 month long celebration gripped the nation in its uplifting, fun spirit with over 16 live events and bazaars held at 25 key locations. Bahrain witnessed its highest ever recorded border crossing in one day, while some events exhibited crowds of over 15,000 daily visitors. Retailers experienced a surge in sales figures with malls reporting higher than average footfalls; enough reason to establish this as an annual event on Bahrain’s social calendar.

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