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Public Relations

HANDLING ALL PR ACTIVITES ON THE WATERFRONT

The Avenues Mall

Avenues Mall is a rather unique mall. Situated right by the sea front, in the heart of Manama it stretches 1.5 km and is the first of its kind in the Kingdom. The mall houses some of the biggest brands in the world and is a magnet for customers who are out shopping for that something special.

Even prior to the mall opening, we as an agency was entrusted to handle the mall’s complete PR and activations to generate interest and excitement.

Client: Avenues Mall

Year: Since 2017

The Avenues Mall – The agency set about this task by setting up media tours, helped with new tenants, tie-ups and brands present at the mall. We initiated meet and greet sessions with numerous members of the print media and also social media influencers.

We helped journalists conduct one-to-one interviews with prominent stakeholders and other mall officials. And dispatched press releases to various media outlets within the region to inform them of the latest campaigns, partnerships and expansion plans within the mall.

To meet the needs of the mall we were also involved with numerous activations that included summer activations and anniversary celebratory activations.