Gulf MarcomGulf MarcomGulf MarcomGulf Marcom

Gulf MarcomGulf MarcomGulf MarcomGulf Marcom

Gulf MarcomGulf MarcomGulf MarcomGulf Marcom

Gulf MarcomGulf MarcomGulf MarcomGulf Marcom

Gulf MarcomGulf MarcomGulf MarcomGulf Marcom

Gulf MarcomGulf MarcomGulf MarcomGulf Marcom

Mashroo3i Campaign

What we’ve been up to lately

Tamkeen

What we did?

We chose videos to engage youth for their dynamic visuals, accessibility, and emotional impact. Using the butterfly effect theory, our script encouraged youngsters to unleash their potential and ideas. The concept was ‘The winds of change come from the whisper of a simple idea. Ideas shape the world,’ and a film was scripted, produced and released across social media channels.'

Tamkeen, a driving force behind Bahrain's economic growth, invests in enterprises and individuals, contributing BHD 2 billion towards a thriving business ecosystem and skilled workforce.

The Mashroo3i - Young Entrepreneurs Program called on Bahraini youth to submit innovative business ideas, offering them a bootcamp to turn these ideas into reality. The program provided essential entrepreneurial training, including business model development, financial management, and marketing strategies, to help the young entrepreneurs are ready to transform their innovative ideas into sustainable and successful business ventures.

We had to create communication that educated the youngsters on the program as well as what it offered.

Client: Tamkeen

Year: 2023

Social Media Support

We created a teaser and follow-up social media posts:

Teaser

Our first post revealed this year’s campaign theme: “The Notebook,” symbolizing the origin of great ideas that can change the world. Imagination blossoms above the book, hinting at the upcoming event and captivating visuals.

Follow-up

Following our teaser, we highlighted three areas: ICT, Creativity, and Manufacturing, with tailored visuals and messaging. Tips & tricks offered guidance, previous highlights showcased success stories, and video classes featured expert mentorship.

Feeling magnetized yet?

Let’s work together