Titled “Empower,” the 62-page report broke convention with a lifestyle magazine approach blending strategy, storytelling, and design. It featured customer stories, editorial-style features, and infographics that brought Tamkeen’s impact to life.

Crafted in collaboration with Hill & Knowlton Strategies, the report was recognised for its creativity, clarity, and public appeal.

Khamis Al Muqla, Chairman, Gulf Marcom and H+K Strategies GCC, said – “We aimed to create something informative and engaging beyond a typical report.”

Explore how we turn annual reports into award-winning brand stories.