RISE · Research-Led Intelligence & Strategic Equity
One program.Our fee on the line.
Research-led strategy, execution and analytics on a flat retainer — with our fee tied to the growth we deliver. Open internationally, in two tiers that differ only in how much data there is to work with.
What is RISE?
RISE — Research-Led Intelligence & Strategic Equity — is our performance-based marketing model: research-led strategy, execution and analytics on a flat retainer, with our success tied directly to the growth we deliver. Search, generative and app-store optimisation (SEO, GEO and ASO) are performed as part of the analysis, not sold as extras.
RISE runs wherever you do. Both tiers are open internationally — apply from any market. The diagnostic works off your data, not your postcode, and the media behind it is planned and bought through a network spanning 100+ countries.
Why are there two tiers?
RISE is one program. What changes between the tiers is how much data there is to work with.
An enterprise arrives with years of CRM records, media history and channel analytics across markets. The research is deep, and there is a great deal of it — weeks of it before a recommendation is worth making.
A growth-stage technology company arrives with twelve months of traffic, a product analytics account and a shorter customer history. The research still has to happen, but it is building the baseline as much as finding the gains.
Same method. Same accountability. Same fee structure tied to the same kind of agreed targets. A different amount of work at the front — and a price that reflects it.
The two tiers
One spec sheet, two columns.
| RISE Enterprise (RISEᵉ) | RISE Plus (RISE⁺) | |
|---|---|---|
| Who it's for | Established organisations with mature CRM and analytics, deployed regionally or internationally. | Growth-stage technology companies whose data needs building out as well as analysing. |
| Where it runs | Internationally — apply from any market. The diagnostic works off your data, and the media behind it is planned and bought through a network spanning 100+ countries. | |
| The data you arrive with | Years of CRM records, media history and multi-market channel analytics. | Months of web or app analytics, a product analytics account and a shorter customer history. |
| The opening diagnostic | Full depth across every market and channel in scope. | Baseline first, then depth — scoped to the data that exists. |
| What is identical | The method, the five-step flow, the reporting cadence and the shared-risk commercial model: a 50% credit if we miss the agreed targets, a bonus if we beat them. SEO, GEO and ASO are performed as part of the analysis. | |
| Bahrain grant | — | Bahraini technology companies in growth stage: part of the initial research is met by a grant. |
| How you enter | One application. We read the data you can give us access to and tell you which tier fits. | |
You do not have to pick a tier. Tell us what data you can give us access to and we will recommend one when we scope the diagnostic.
The diagnostic
First we measure. Then we scale.
Every RISE engagement opens with an extensive diagnostic. It is the largest piece of work at the front, it is the thing the two tiers actually differ on, and no media is bought until it is done.
Website & app analytics
What your systems already record, read properly.
UX analytics
Where attention goes, and where it leaks away.
CAC calculation
What a customer actually costs you today.
Sound projections
Forecasts you can put in a board pack and defend.
Friction-point assessment
Every step between interest and revenue.
CRM × analytics
One view of the customer instead of two.
Retention & conversion
Acquisition alone is a leaking bucket.
SEO · GEO · ASO
Search, generative and app-store — inside the analysis.
How it works
Five steps, one flow.
- 01
Analyze CRM & analytics data and UX audit
The diagnostic above — your CRM, your analytics and a UX audit, read end to end.
- 02
Request further data & analytics
Filling the gaps the first pass exposes.
- 03
Present research & recommended strategy
Findings, forecasts and the growth plan — defended line by line.
- 04
Execution plan
An ROI-aligned retainer and shared-success model, agreed before launch.
- 05
Ongoing analytics, KPIs & strategy
Continuous measurement, updated targets, compounding results.
What does RISE cost?
A flat monthly retainer plus a flat media-buying surcharge. Four things to know:
- A flat base fee. A set minimum retainer dedicates a full suite of marketing specialists to your account.
- Full resource allocation. Media planning, premium custom design, high-converting copy, regular A/B funnel testing and clean custom analytics setups — all covered.
- No spend caps. Whether we manage $50k or $500k in monthly spend, the base retainer stays stable. There are no hidden commissions.
- Shared risk and success. If we do not achieve the agreed targets, you receive a 50% credit on the retainer and the media-buying surcharge. If we achieve more than we agreed on, we get a bonus.
RISE Plus · Bahrain grant
The diagnostic is the largest cost at the start of RISE Plus, and for a growth-stage company it lands before there is any result to point at. Bahraini technology companies in their growth stage have part of it met by a grant from us — our contribution to the ecosystem we came from, and to the 2030 vision. Tick the box on the application and we'll apply it.
What the model has delivered
The proof, in full
The names on this page, and what they moved.
See all workAMEX, Emirates and Flying Blue are cited above as evidence. Here is the work behind each.
American Express Middle East· Middle EastAMEX — rebuilding the funnel, tripling the leads
3x
organic lead volumes
Banking & Finance
Emirates· GlobalEmirates — automated search across 80+ markets
+26%
flight searches, with CPCs down 21%
Aviation & Travel
Air France-KLM· GlobalFlying Blue — loyalty, reinvented as a lifestyle
+20%
revenue per member
Aviation & Travel
Questions clients ask
RISE, answered plainly.
What is RISE, in one sentence?
RISE is Gulf Marcom Dentsu's performance-based marketing program: research-led strategy, execution and analytics on a flat retainer, with our fee tied to the growth we deliver.
It runs internationally in two tiers — RISE Enterprise and RISE Plus — which differ only in how much data there is to analyse at the start.
What is the difference between RISE Enterprise and RISE Plus?
They are two tiers of one program, not two products. An enterprise arrives with years of CRM and channel data, so the opening diagnostic is deep and long.
A growth-stage technology company arrives with less, so the research builds the baseline first. Same method, same shared-risk model, different scope and price.
Can we apply for RISE from outside Bahrain?
Yes. Both tiers are open internationally — apply from any market. The diagnostic works from your data rather than your location.
Media is planned and bought through a network spanning more than 100 countries. The only Bahrain-specific element is a grant that helps Bahraini technology companies fund the initial research.
How is RISE priced?
A flat monthly retainer plus a flat media-buying surcharge, with no spend caps — the retainer is the same whether we manage $50,000 or $500,000 a month.
If we miss the agreed targets you receive a 50% credit on both. If we beat them, we earn a bonus.
Which tier is right for us?
We decide that, not you. Tell us what data you can give us access to and we recommend a tier when we scope the diagnostic.
The application has a “recommend a tier for me” option for exactly this.
Apply for RISEDoes RISE include SEO?
Yes. Search, generative and app-store optimisation are performed inside the RISE analysis and the ongoing program, not sold as add-ons.
They sit alongside media, funnel and retention work, and are measured against the same agreed commercial targets as everything else.
RISE
Ready to put results in the contract?
One application, either tier. Tell us what data you can give us access to and we'll bring the diagnostic.