Our work
Stories thatmoved markets.
Case studies from Gulf Marcom and our partners at dentsu — organized by industry, led by measurable impact. Revenue, arrivals and acquisition numbers attached.
Bahrain Noor El Ain — the Kingdom's own shopping festival
BD 19M
revenue in the peak shopping window
Bahrainouna — one message, many voices
57M+
reach — without increasing the media budget
Bahrain. Ours. Yours. — repositioning a nation
6.7M → 11.1M
leisure arrivals by 2019
Tamkeen — from unknown to 95.8% awareness
95.8%
brand awareness, from a below-15% start
AMEX — rebuilding the funnel, tripling the leads
3x
organic lead volumes
AMEX premium — finding HNWIs without first-party data
−31%
cost per lead with Merkury audiences
Emirates — automated search across 80+ markets
+26%
flight searches, with CPCs down 21%
Emirates inflight print — a decade at 40,000 feet
+23%
revenue in RED's first month after relaunch
Flying Blue — loyalty, reinvented as a lifestyle
+20%
revenue per member
IKEA Bahrain — launching a 37,000 sqm icon
491K+
views from the influencer campaign
Barakat — a 1976 wholesaler becomes a wellness brand
4.4x
ROAS on the mocktail line
Egypt — 500+ pieces of content a month, in 14 languages
500+
content pieces monthly · 14 languages · 17 markets
Saudi Vision 2030 — three years inside the story
3+ years
of social-first delivery on Saudi Vision 2030
Netflix — a design system for global storytellers
Stacks → Streams
one design language for a global storyteller
Bahrain Sea Festival — heritage you can touch
+26%
year-on-year attendance
Al Hayrat — making saving something to celebrate
~10%
growth in customer base
Financing Rewards — three products, one irresistible offer
BD 15,000
financing win-back prize, up to
Bapco Energies × McLaren — performance, made visible
+65%
growth in customer awareness