Our work
Stories thatmoved markets.
Case studies from Gulf Marcom and our partners at dentsu — organized by industry, led by measurable impact. Revenue, arrivals and acquisition numbers attached.
Tamkeen· BahrainBahrain Noor El Ain — the Kingdom's shopping festival
BD 19M
revenue in the peak shopping window
Retail & LifestyleGovernment & National
Bahrainouna· BahrainBahrainouna — one message, many voices
57M+
reach — without increasing the media budget
Government & National
BTEA· BahrainBahrain. Ours. Yours. — repositioning a nation
6.7M → 11.1M
leisure arrivals by 2019
Government & NationalAviation & Travel
Tamkeen· BahrainTamkeen — from unknown to 95.8% awareness
95.8%
brand awareness, from a below-15% start
Government & National
American Express Middle East· Middle EastAMEX — rebuilding the funnel, tripling the leads
3x
organic lead volumes
Banking & Finance
American Express Middle East· Middle EastAMEX premium — finding HNWIs without first-party data
−31%
cost per lead with Merkury audiences
Banking & Finance
Emirates· GlobalEmirates — automated search across 80+ markets
+26%
flight searches, with CPCs down 21%
Aviation & Travel
Emirates· GlobalEmirates inflight print — a decade at 40,000 feet
+23%
revenue in RED's first month after relaunch
Aviation & Travel
Air France-KLM· GlobalFlying Blue — loyalty, reinvented as a lifestyle
+20%
revenue per member
Aviation & Travel
IKEA Bahrain· BahrainIKEA Bahrain — launching a 37,000 sqm icon
491K+
views from the influencer campaign
Retail & Lifestyle
Barakat· UAEBarakat — a 1976 wholesaler becomes a wellness brand
4.4x
ROAS on the mocktail line
Retail & Lifestyle
Ministry of Tourism & Antiquities, Egypt· EgyptEgypt — 500+ pieces of content a month, in 14 languages
500+
content pieces monthly · 14 languages · 17 markets
Government & NationalAviation & Travel
Ministry of Tourism, Saudi Arabia· Saudi ArabiaSaudi Vision 2030 — three years inside the story
3+ years
of social-first delivery on Saudi Vision 2030
Government & National
Netflix· GlobalNetflix — a design system for global storytellers
Stacks → Streams
one design language for a global storyteller
Technology & Media
BTEA· BahrainBahrain Sea Festival — heritage you can touch
+26%
year-on-year attendance
Government & National
BBK· BahrainAl Hayrat — making saving something to celebrate
~10%
growth in customer base
Banking & Finance
Al Salam Bank· BahrainFinancing Rewards — three products, one irresistible offer
BD 15,000
financing win-back prize, up to
Banking & Finance
Bapco Energies· BahrainBapco Energies × McLaren — performance, made visible
+65%
growth in customer awareness
Energy & Innovation
Questions clients ask
About the work on this page.
Where do these case studies come from?
From Gulf Marcom's own client work in Bahrain and the Gulf, and from our partners across the dentsu network. Each one is labelled with the client, the market and the year, and organised by industry so you can find work like yours.
Are the results real?
Yes. Every figure is taken from campaign reporting or client-verified data — awareness studies, media reach, search and conversion analytics, and footfall or entries counted at the event. We publish the number the client signed off, not the one that reads best.
Do you have work in my industry?
Probably. The filters above cover the sectors we serve most: government and national programmes, banking and finance, aviation and travel, retail and lifestyle, energy, technology and media. If your sector isn't listed, ask — five decades of client work covers more than fits on one page.
What does a typical engagement look like?
It starts with an audit of your marketing, CRM and analytics, then a strategy workshop against your objectives. From there we agree a scope — a retainer or the RISE performance model — create the work, place the media, and report against KPIs.
How we work
Want numbers like these on your brand?
Then start where every case here started: with a measurable objective. Tell us the number you need to move and we'll bring the audit, the strategy and the team that delivers it.
