Emirates · Global
Emirates — automated search across 80+ markets
Aviation & Travel
+26%Increase in flight searches
−21%Decrease in CPCs
80+Markets, in 13 languages
14%Cost of sale (−3% COS)
The challenge
Scale paid search to prioritize performance bids and high-traffic or newly introduced routes — across one of aviation's largest and most multilingual footprints.
The approach
Inventory management covering 80+ markets in 13 languages; ad builders serving consistent messaging by user location and search language; and Emirates' first-party data incorporated into automated bid strategies — bridging demand planning and paid search.
The impact
Flight searches rose 26%, CPCs fell 21%, and cost of sale landed at 14% (−3% COS).
Services
Digital / MediaAudience Analytics & Data
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