Al Salam Bank · Bahrain
Financing Rewards — three products, one irresistible offer
The challenge
Reward loyalty, encourage multi-product engagement and drive new client acquisition — without discounting, and without three separate product campaigns competing for attention.
The approach
We linked three core products into a single value proposition: customers holding existing financing with the bank, an Al Salam Bank Visa Credit Card, and a minimum deposit of BD 50 in a Danat or Danat Plus savings account were entered for the chance to win back their financing amount — up to BD 15,000.
The impact
One mechanic served three commercial objectives at once, deepening product holding among existing customers while giving new clients a compelling reason to bring their financing, cards and savings to Al Salam Bank. The Finance Campaign proved so effective that Al Salam Bank chose to extend and keep it running, making the campaign’s continuation itself a clear measure of its success and sustained commercial impact.
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