BBK · Bahrain
Al Hayrat — making saving something to celebrate
Banking & Finance
~10%Growth increase in customer base
3Prize rhythms — weekly, monthly and quarterly
360°Outdoor, radio and social, integrated
The challenge
Promote a culture of saving in a market where savings products rarely earn attention — and turn BBK's Al Hayrat account into a reason to join the bank, not just a place to park money.
The approach
An integrated multi-channel platform across outdoor, radio and social media built around weekly, monthly and quarterly prizes — with winners celebrated publicly to keep the excitement (and the saving habit) compounding month after month.
The impact
The campaign delivered approximately 10% growth in BBK's customer base — acquisition driven by a product story people genuinely wanted to follow.
Services
CreativeDigital / MediaSocial Media
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