Bahrainouna · Bahrain
Bahrainouna — one message, many voices
The challenge
Established in line with the vision of HM King Hamad bin Isa Al Khalifa to promote national values and strengthen social cohesion — with a brief to achieve nationwide impact without increasing the media budget.
The approach
Guided by 'One Message. Many Voices.', we built strategic partnerships with tailored messages amplified across partner platforms, alongside events, activations and competitions throughout Bahrain — uniting the public and private sector, educational institutions, retail destinations, municipalities and media partners. The 'Me & You' concept held it together: belonging begins with the individual and grows through the community.
The impact
57M+ people reached. 50 lectures and workshops engaged 2,000+ participants across all four governorates; the Ramadan University Challenge brought in 12 universities and 1,000+ online participants; the Bahrainouna Exhibition drew 5,000+ visits, 2,000+ online votes and 200+ entries showcased at the Expo; booths at Youth City 2030 and Dragon City added 8,300+ visits.
Services
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