BTEA · Bahrain · 2016
Bahrain. Ours. Yours. — repositioning a nation
The challenge
Overhaul the Kingdom's destination profile — pivoting Bahrain from a localized weekend transit spot into a globally competitive tourism hub.
The approach
We unified infrastructure and marketing around four pillars — Access, Attractions, Accommodation, Awareness: entry facilitation, upgrading landmarks such as the Pearling Path, expanding premium hospitality, and establishing international promotional offices.
The impact
Inbound arrivals grew 14% year on year — +13% via King Fahad Causeway, +23% through Bahrain International Airport, +44% through Khalifa bin Salman Port. Leisure arrivals scaled from 6.7M to 11.1M by 2019, total visitor volume grew 65.6%, and 57% of visitors cited leisure as their main reason to travel.
Services
More like this
Bahrain Noor El Ain — the Kingdom's own shopping festival
BD 19M
revenue in the peak shopping window
Bahrainouna — one message, many voices
57M+
reach — without increasing the media budget
Tamkeen — from unknown to 95.8% awareness
95.8%
brand awareness, from a below-15% start