Tamkeen · Bahrain
Bahrain Noor El Ain — the Kingdom's own shopping festival
The challenge
Create the Kingdom's own nationwide shopping festival on a mega scale — addressing tourism development and building on Bahrain's economic growth and its reputation as one of the most stable and friendliest nations to live and work in.
The approach
We structured key sub-events under one overarching festival theme, ran a 360 media campaign across the GCC, and drove shopping at participating outlets with mega prizes in raffle draws. At the time, we were the only media agency to have arranged and organized the fireworks in Bahrain.
The impact
The festival united 23 malls and more than 1,500 retailers, issued 1,708,901 raffle tickets, drew 15,000 visitors a day, and generated BD 19 million in revenue during the peak shopping window.
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