Barakat · UAE
Barakat — a 1976 wholesaler becomes a wellness brand
Retail & Lifestyle
4.4xROAS on the mocktail line
90MUnits/year capacity at the new KEZAD facility
AED 150MBaby-food manufacturing facility
200Direct jobs created
The challenge
Established 1976, Barakat needed to transition from produce wholesaler to contemporary lifestyle and wellness leader — without losing its homegrown equity.
The approach
A new visual identity, redesigned packaging, a refined digital presence and a tone of voice built on wellness and freshness — plus 99% biodegradable bottles and the sub-brands 'Thrill' and 'Froza'.
The impact
The mocktail line delivered 4.4x ROAS. The brand's new AED 150 million baby-food facility at KEZAD — the GCC's first industrial-scale halal baby food purée plant — brought 90M units of annual capacity and 200 direct jobs.
Services
CreativeStrategyProductionDigital / Media
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