IKEA Bahrain · Bahrain · 2018
IKEA Bahrain — launching a 37,000 sqm icon
Retail & Lifestyle
37,000Square meters — with Bahrain's largest restaurant
7,500+Products at launch
9Influencers at the exclusive pre-opening
491K+Views during the campaign period
The challenge
Launch IKEA's 2018 Salmabad store — 37,000 square meters, 7,500+ products, multiple showroom and warehouse levels and the largest restaurant in Bahrain — while countering press reports of project delays.
The approach
We handled the ground-breaking and store launch end to end: PR to counter the delay narrative, sustained media buzz, a launch event with dignitaries and media under the patronage of HRH Prince Salman bin Hamad Al Khalifa, press releases, media tours, one-on-one interviews, royal protocol and production — plus an exclusive pre-opening visit for media and influencers.
The impact
Nine influencers generated 491K+ views during the campaign period, and the launch landed as a national moment rather than a delayed project.
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