Emirates · Global
Emirates inflight print — a decade at 40,000 feet
The challenge
Lead the core output of Emirates' inflight print — retail, entertainment and kids' titles — for millions of passengers a month, continuously, at airline quality.
The approach
An editorial operation spanning three continents. ICE (5+ years): editorial development, commissioned cover artwork from local illustrators, data handling, layout, copywriting, print production and seatback screen artwork. RED: a creative overhaul and rebrand of the inflight retail magazine — creative direction, copywriting, editorial design, product photography, production management. Let's Fly: the quarterly kids' title.
The impact
A decade of uninterrupted delivery — and the RED relaunch drove a 23% revenue uplift in its first month.
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