Ministry of Tourism & Antiquities, Egypt · Egypt

Egypt — 500+ pieces of content a month, in 14 languages

Government & NationalAviation & Travel

Two Egypt tourism campaign frames - Alexandria's Stanley Bridge and a sea turtle among reef fish, under 'Same Great Feelings'

500+Content pieces monthly

14Languages, across 17 markets and 7 platforms

+20.5%Growth in annual arrivals during 2025

6.1MTourists in the first four months of 2026 (+7% YoY)

The challenge

Sustain and grow Egypt's global tourism share against travel volatility and regional perceptions — continuously, across every major source market.

The approach

High-frequency digital engagement: 500+ pieces of content monthly in 14 languages across 17 markets and 7 platforms — long-form video, professional photography, social storytelling and influencer activations.

The impact

Egypt welcomed 6.1M tourists in the first four months of 2026 (+7% YoY), after 20.5% growth in annual arrivals during 2025 — supporting the national goal of 30M annual visitors by 2030.

Services

Social MediaProductionDigital / Media

Delivered by

PR & annual reports Media planning & buying