Ministry of Tourism & Antiquities, Egypt · Egypt
Egypt — 500+ pieces of content a month, in 14 languages
Government & NationalAviation & Travel
500+Content pieces monthly
14Languages, across 17 markets and 7 platforms
+20.5%Growth in annual arrivals during 2025
6.1MTourists in the first four months of 2026 (+7% YoY)
The challenge
Sustain and grow Egypt's global tourism share against travel volatility and regional perceptions — continuously, across every major source market.
The approach
High-frequency digital engagement: 500+ pieces of content monthly in 14 languages across 17 markets and 7 platforms — long-form video, professional photography, social storytelling and influencer activations.
The impact
Egypt welcomed 6.1M tourists in the first four months of 2026 (+7% YoY), after 20.5% growth in annual arrivals during 2025 — supporting the national goal of 30M annual visitors by 2030.
Services
Social MediaProductionDigital / Media
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